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Use cases → Admin and governance

Distribute and track surveys across the entire organisation

Send surveys to all users, monitor responses, and follow up, all managed centrally using delegated access.

Who it is forInternal comms or HR teams running mandatory staff surveys.
APIsGmail API, Sheets API, Admin SDK
Typical scopesgmail.send, spreadsheets, admin.directory.user.readonly

The problem

Manual survey distribution misses users, tracking responses is unreliable, and follow-up is patchy. Centralised, auditable execution is needed for compliance and response rate.

How it works

  1. List all active users with the Admin SDK.
  2. Send each recipient a unique survey link via Gmail API, tracking IDs in a Sheet.
  3. Monitor incoming responses and update tracking status.
  4. Follow up with non-responders automatically after a set period.

What changes

Surveys reach everyone, responses are tracked at scale, and non-responders are handled without manual chase-ups.

The trap in this one. Using the Gmail API with a delegated service account, the 'send as' address can silently default to the service account's identity if the sender is not explicitly set—resulting in surveys being flagged as suspicious or missed. Always specify the sender and verify the sent message headers, or you may see reduced delivery and engagement without clear error signals.

Questions people ask

Can I personalise survey links for each user?

Yes, generate a unique token or link per user and store it alongside their email in the tracking sheet.

How do I handle users who leave during the survey window?

Check user status at each send and before follow-up to avoid bounces and inaccurate tracking.

Want this built?

This is a pattern we run in production. We will set up the delegation and build this on top of it — $500 per hour, most of it working the same day.

Talk to us Or read the setup guide

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