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Use casesEmail operations

Send mail as a shared alias from automation

Deliver notifications, confirmations and campaign replies from a branded address like support@ or updates@ without a human in the loop.

Who it is forTeams sending transactional or operational mail under a shared identity.
APIsGmail API
Typical scopesgmail.send, gmail.settings.basic

The problem

Automated mail sent from a personal account looks wrong, breaks when that person leaves, and mixes machine traffic into a human mailbox.

How it works

  1. Create the alias as a send-as on a permanent mailbox rather than a separate user.
  2. Impersonate the owning mailbox with gmail.send.
  3. Set the From header to the alias; replies land back in a monitored place.

What changes

Machine mail carries the brand, survives staff changes, and keeps a clean audit trail.

The trap in this one. Impersonating the alias address directly fails — an alias is not a user. You must impersonate the mailbox that owns it, which is the single most common mistake in this pattern.

Questions people ask

Is this the same as an SMTP relay?

No. It sends through the Gmail API as the user, so the message appears in their Sent folder and inherits domain authentication.

Want this built?

This is a pattern we run in production. We will set up the delegation and build this on top of it — $500 per hour, most of it working the same day.

Talk to us Or read the setup guide

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